Lesson 1: Luck, skill, and a poker champion
That lost account really stings. Carla had done everything by the book, so the failure feels like proof she's a fraud. But maybe the result isn't the whole story.
Annie Duke spent twenty years as a professional poker player, winning over four million dollars, after an illness derailed her PhD in cognitive psychology.
At the table she learned a hard truth. You can play a hand perfectly and still lose, or play it badly and get lucky.
Every outcome in life, Duke says, comes from two things. The quality of your decisions, and plain luck. Telling them apart is the whole game.
So Carla asks herself a new question. Was losing the account really my fault, or did factors I couldn't control quietly tip it away from me?
It turns out the client's parent company had frozen all spending that week. Carla's pitch never had a chance, no matter how good it was.













