Lesson 1: Deep work is rare and valuable
Picture the famous psychologist Carl Jung retreating to a stone tower in a tiny Swiss village, far from everything, just to sit alone and think.
He wasn't on vacation. He was doing what Cal Newport, a computer science professor at Georgetown University, calls "deep work." That means completely focused, distraction-free mental effort.
Newport contrasts deep work with what he calls "shallow work." That's the emails, the meetings, the busywork that fills our days but creates very little lasting value.
Here's the problem. A McKinsey study found that knowledge workers spend over sixty percent of their week just on digital communication and internet browsing.
Newport's core argument is simple but urgent. Deep work is becoming rarer at the exact same moment the economy is making it more valuable than ever.

