Best books guide

The Best Branding Books, Summarized in 10 Minutes

Shape identity, perception, and how a company is remembered. Braintoon turns these ideas into short animated summaries so you can learn faster and remember more.

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The 5 best branding books of all time

Building A StoryBrand

by Donald Miller

Building A StoryBrand by Donald Miller shows how to clarify your message so customers actually understand what you offer and feel pulled to buy it.

Shoe Dog: The Story of Nike

by Phil Knight

"Shoe Dog" by Phil Knight is the raw, honest memoir of how Nike went from one man's crazy idea to a global empire worth billions.

Grinding It Out: The Making of McDonald's

by Ray Kroc

Grinding It Out by Ray Kroc is the story of a stubborn salesman who scaled one brilliant restaurant system into McDonald’s—and the hard lessons you can use.

Sam Walton: Made in America

by Sam Walton

Sam Walton’s Made in America explains how he grew Wal-Mart from one small-town experiment into a national powerhouse, using simple, repeatable habits that anyone can practice.

Little Black Stretchy Pants

by Chip Wilson

Little Black Stretchy Pants by Chip Wilson—founder of lululemon athletica—explains how obsessive product design and intentional culture powered growth, and how corporate governance missteps later tripped the company.

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Day 1

Building A StoryBrand

Day 2

Shoe Dog: The Story of Nike

Day 3

Grinding It Out: The Making of McDonald's

Day 4

Sam Walton: Made in America

Day 5

Little Black Stretchy Pants

Day 6

The 22 Immutable Laws of Marketing

Day 7

Atomic Habits

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More Branding book summaries

The 22 Immutable Laws of Marketing

Al Ries and Jack Trout

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout explains marketing like a set of unbreakable “laws,” showing why some brands win minds and others waste millions.