Topic
Acquire and retain customers with standout storytelling.
Robert Cialdini
"Influence" by Robert Cialdini reveals the seven powerful principles of persuasion that shape nearly every "yes" we give, often without us realizing it.
Influence · Psychology · Behavioral Science · Marketing · Sales · Decision Making · Entrepreneurship
Russell Brunson
Traffic Secrets, by Russell Brunson, shows how to attract the right visitors consistently by combining timeless persuasion with practical, up-to-date platform strategies.
Marketing · Sales · Content Creation · Entrepreneurship · Bestseller
Eugene Schwartz
Breakthrough Advertising, by Eugene Schwartz, shows how to match your message to what people already want—and to their awareness—so markets respond quickly.
Marketing · Copywriting · Influence
Al Ries and Jack Trout
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout explains marketing like a set of unbreakable “laws,” showing why some brands win minds and others waste millions.
Marketing · Branding
Donald Miller
Building a StoryBrand, by Donald Miller, shows how simple story structure helps customers quickly understand you, trust you, and know exactly what to do next.
Marketing · Storytelling · Copywriting · Branding
