Topic
Shape opinions, build authority, and move people to action.
Chris Voss
"Never Split the Difference" by Chris Voss reveals FBI hostage negotiation secrets that can transform how you handle any conversation, from boardrooms to everyday life.
Negotiation · Communication · Influence · Psychology · Bestseller
Robert Cialdini
"Influence" by Robert Cialdini reveals the seven powerful principles of persuasion that shape nearly every "yes" we give, often without us realizing it.
Influence · Psychology · Behavioral Science · Marketing · Sales · Decision Making · Entrepreneurship
Robert Greene
The 48 Laws of Power, by Robert Greene, is a fast tour through historical strategies for influence, persuasion, and survival in politics, business, and everyday life.
Influence · Psychology · Strategy · Philosophy · Social Skills · Bestseller
Eugene Schwartz
Breakthrough Advertising, by Eugene Schwartz, shows how to match your message to what people already want—and to their awareness—so markets respond quickly.
Marketing · Copywriting · Influence
