Topic

Entrepreneurship

Navigate zero-to-one and company-building phases.

Shoe Dog: The Story of Nike cover

"Shoe Dog" by Phil Knight is the raw, honest memoir of how Nike went from one man's crazy idea to a global empire worth billions.

Entrepreneurship · Biography · Branding · Leadership · Management

Influence cover

Influence

Robert Cialdini

"Influence" by Robert Cialdini reveals the seven powerful principles of persuasion that shape nearly every "yes" we give, often without us realizing it.

Influence · Psychology · Behavioral Science · Marketing · Sales · Decision Making · Entrepreneurship

Sam Walton: Made in America cover

Sam Walton’s Made in America explains how he grew Wal-Mart from one small-town experiment into a national powerhouse, using simple, repeatable habits that anyone can practice.

Entrepreneurship · Biography · Leadership · Business Systems · Branding · Management · Bestseller

Little Black Stretchy Pants cover

Little Black Stretchy Pants by Chip Wilson—founder of lululemon athletica—explains how obsessive product design and intentional culture powered growth, and how corporate governance missteps later tripped the company.

Entrepreneurship · Branding · Biography · Management · Bestseller

Traffic Secrets cover

Traffic Secrets

Russell Brunson

Traffic Secrets, by Russell Brunson, shows how to attract the right visitors consistently by combining timeless persuasion with practical, up-to-date platform strategies.

Marketing · Sales · Content Creation · Entrepreneurship · Bestseller

Predictable Revenue cover

Predictable Revenue

Aaron Ross and Marylou Tyler

Predictable Revenue by Aaron Ross and Marylou Tyler is about building a repeatable sales system that steadily creates new opportunities, without relying on panic, heroics, or nonstop cold calls.

Sales · B2B Sales · Business Systems · Entrepreneurship